Episode 18

full
Published on:

4th Sep 2025

AI in Business Systems: Smart Integration Vs. Dangerous Assumptions

In this insightful episode, John Tonkin from Brain In A Box discusses essential aspects of business systems and processes. He shares practical insights and strategies for implementing effective systems in your business.

Key Learning Points:

  • How to effectively document and implement business systems.
  • The importance of making systems accessible to your team.
  • Strategies for ensuring consistency across your business operations.
  • How proper systems can improve business efficiency and scalability.
  • Methods for capturing the knowledge that exists in your business.

Discussion Highlights:

  • John explains the critical components of effective business systems
  • The importance of making systems accessible and usable for your team
  • How to capture and document the knowledge that exists in your business
  • Strategies for ensuring consistency across your business operations
  • The balance between detailed documentation and practical implementation

Practical Applications:

  • Methods for documenting your existing business processes
  • Techniques for identifying areas where systems can improve efficiency
  • Approaches to implementing systems that your team will embrace
  • Strategies for maintaining and updating your systems over time

Closing Thoughts:

Effective business systems are essential for growth, consistency, and scalability. By implementing the strategies discussed in this episode, you can create systems that capture your expertise and enable your business to operate more efficiently.

Connect with Brain In A Box:

For more information about systemising your business processes, visit brainbox.com.au

Hashtags

#BusinessSystems #SystemsThinking #BusinessProcesses #BusinessEfficiency #ProcessImprovement #SmartSystems #BusinessGrowth

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Co-host: Anthony Perl

Produce by: Podcasts Done For You

Transcript
Anthony Perl:

AI in business systems, smart integration

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versus dangerous assumptions.

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In this episode, John Tokin from Brain

In A Box navigates the promises and

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pitfalls of artificial intelligence

in systems and development.

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While AI offers incredible

capabilities for creating code

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and filling software gaps.

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John reveals why relying on it to

build from scratch can be dangerous.

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You'll learn how AI is

being used effectively for

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creating smart spreadsheets.

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Discover why AI's generic

outputs look polished, but lack

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crucial context and understand

the critical elements it misses.

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Like tax treatments and cultural nuances.

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Learn how to harness AI's genuine

strengths while avoiding the trap

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of assuming it understands your

unique environment and discover

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practical integration approaches.

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I'm your co-host Anthony Pearl, and this

is the Systems From The Box Podcast.

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Let's start unpacking, John.

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This is an important conversation

that I think we need to have,

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which is AI for systems.

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Is it a good thing or not?

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Because the rise of AI is absolutely here.

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People are jumping at it and using it.

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What's your take on how you

use it in within systems?

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So

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John Tonkin: we use

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Anthony Perl: AI a lot.

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John Tonkin: We use it for creating code.

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So in addition to capturing systems,

you know, the process, flowcharts,

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whatever you want to think of it as.

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We also help our clients build props.

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And props are the checklist, the

forms, and also the smart spreadsheets

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that do this and capture that.

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Change that data into this and so on.

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And it, it's really good because it

can fill in the gaps between what their

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software, their job management, or

whatever software they use does, and what

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they need to be able to give to their

clients, or something along those lines.

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And what happens is that we

use AI to give us that code.

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We then check it and so on, because I

used to do a lot of coding myself, and

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so I'll go through and check it because.

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AI does not always

produce the right outcome.

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So we know that it isn't

a thinking person yet.

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Uh, but it's on the way towards thinking,

um, the moment it's just machine learning.

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So it's done something so many

times that it'll pick up what

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appears to be the right answer.

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But I love that sort of little bit

down the bottom of the chat, GPT window

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where it says, I'm reading it now.

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Chat, GPT can make mistakes,

check important info.

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Because I was using it earlier today.

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So

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AI is used in systems.

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AI is a great thing to spark ideas.

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So think about just about

every part of your business.

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You'll see people talking

about how wonderful it is.

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So we use it in marketing.

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We don't use it in sales, but we will

be, and we're a Luddite in terms of use

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of ai, really in terms of our systems.

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Sadly, we use it very much for.

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Tools we build for our clients, but

you know, we don't use it there.

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So we are at that point where

we're looking for ways we can

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implement it more effectively.

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And I think that's the approach that

every business owner has to take.

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If you are not using it, you should

be thinking, why aren't I using it?

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What could I use AI for that

I'm not doing right now?

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And, uh, it's right there waiting to help.

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You've just gotta ask the right questions,

give it the right prompts, and then be

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critical of the answers they give it.

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They give you that the AI

gives you, but there's so much

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fun that can come out of it.

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So much power that's in there.

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So there are a few mistakes though,

of course there are some faults and

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things that people have in the way.

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They look at ai, and I think these are

just as interesting because there's this

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assumption that AI can do everything.

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AI will help you.

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Let me go and kick sand in somebody's

face, just like the ads on the

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back of the comic books used to do.

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So really what we want is to

have that understanding that AI

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is fantastic if used properly.

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It's a horrible, uh, weapon if used badly.

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So one of the mistakes we

have is that AI can create my

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business systems from scratch.

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And this is something I've actually,

I was talking to a business,

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no hints here or clues, but.

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I was talking to a business about

working with them on their systems

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and straight away we had the comeback.

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Well, what we're doing now, you'd be

really pleased with this, this, John,

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what we're doing is to get AI to, to

tell us how we, how we do everything,

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how we manage everything, how we do our

invoicing, and how we set up a new client

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and how we do this, how we do that.

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And it feared filled me with dread to hear

it, frankly, because I'm thinking, well.

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Using AI to get ideas would be one thing,

but if we just use that example of the

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invoice, there's so much in there that if

you just say, told me how to do an invoice

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in zero or MYOB, or whatever, the AI will

tell you, but it's not necessarily gonna

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say, but you've gotta check that you've

got the right tax treatment, you know,

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GST included, GST free, whatever else.

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It's not telling you necessarily to.

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Make sure that you are invoicing

the correct entity because one

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business may have multiple entities.

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It's not telling you to check that

you've used the right pricing tier in

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preparing that invoice, the data of the

invoice, and so there's so much there.

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We assume that because it can tell

you, here's what you need to do

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to create an invoice, but it knows

your business, whereas it doesn't

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know your business, so it can't

know your unique operating context.

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Your culture and so on.

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It doesn't know the constraints

that you are in business against,

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you know, that you've gotta

manage, doesn't know any of that.

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So it'll give you a generic output.

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It'll look polished, it'll look really

good, but it's a lipstick on a pig

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for some things that it produces.

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You know, it's, it makes it look good,

but it's not necessarily gonna be good.

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It's gonna lack relevance.

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It'll be accuracy questionable.

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It may not be prac.

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I'll give you a practical

implementation steps for you.

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It may just be sort of, it works as a

generic thing, but not really good for

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you, so you've gotta have that idea.

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Anthony Perl: Yeah, I mean, it

really is important, isn't it, to

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understand the limitations, and

particularly when it comes to your

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own systems, you have to understand

that it's not going to be perfect.

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It's good as a guide, as

you say, in many respects.

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Yeah.

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But I know certainly you, if you talk to

someone in the legal profession, they'll

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laugh at you if you use a document that's

generated by an AI because there's way

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too many mistakes and things that are

in there that leave you vulnerable.

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Yeah.

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And you don't wanna do that

with your systems at all.

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I think that's the

important lesson, isn't it?

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That that to.

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What an AI can guide you, but it

doesn't know what is the human element

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and what is best for your business.

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That's right.

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It doesn't know the cultural

understandings that you might have

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within a team, let alone where

you might physically be located.

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There are so many variables that come

into play that completely relying on AI is

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never gonna be something that you can do.

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No,

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John Tonkin: it's just a critical

thing, like it doesn't know my business.

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'cause we rarely.

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We train the ai, AI to do exactly

everything that our business does.

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We don't say we do this, we do this

with and spend, you know, a half a

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year telling it everything about it.

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We can feed it document after document,

we can tell it to ask questions of

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us so it understands the business,

and it'll do that very, very well.

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And it'll produce a lot of good

output, but it's not gonna be something

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that you can necessarily rely upon.

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I'm sure that if we

went in there and said.

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These are all the things

that make jet engines work.

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Describe a and make a jet en

design a jet engine for me please.

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It may and it may not, but it's, I would

imagine every bit is likely to create one

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that doesn't work as one that does work

because it doesn't know all the things

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to test all of critical parameters.

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It may not be thinking of metal

fatigue or you know, how stressed or

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how stressed the metals are or how

strong they have to be, and so might

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design a beautiful one that could work.

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Anyway, who knows?

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But I think in systems, you know, we've

got that misunderstanding that, you

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know, if we've got a, a flow chart there,

it must be good because I, I'm looking

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at the flow chart and it's fantastic,

you know, and it looks really pretty

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and I can't see any gaps in the line.

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So it must be good, must be finished.

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And to me, you know, it's only

as good as the tested outcome.

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Did we actually tell the AI all the

risks that are in that process that

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it has to manage when it's drafting

that flowchart or that system for you?

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Did we tell it the best outcomes,

the critical things that the client

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will expect when we give them the

outcome of that process so that

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it can make sure that it tests the

process against those outcomes?

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You know, there's so much that is

more than just, I want you to do

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this, using this to create that.

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You know, it's more than that.

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There's gotta be so much more in there.

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You know, a system isn't just a document,

it includes the actual behaviors,

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responsibilities, the training, you

know, it's, it's got all of that.

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The feedback loops, you know, every anyone

can draft a process, but implementing

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it and embedding it into the team's

habits is a bit of, bit of a bigger job.

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So it requires human involvement.

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We need that in

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Anthony Perl: there.

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Hey John, I just wanna take a break

from the main part of the podcast

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for a moment so you can tell us a

little bit more about Brain In A Box.

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John Tonkin: So Brain In A Box started.

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The idea started when I

was working in corporate.

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Uh, I was working in a couple of

major companies, internationals, and

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I decided that when I went out and

started my first business in:

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That it was going to use the same

principles as I had done in corporate

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world to capture systems and to

make them accessible to the team.

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But I thought, I've gotta be able

to do this for small business,

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small to medium business.

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And that's what we focus on.

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So we work with the business

owner, with the team.

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To capture what the business does and

then to minimize the risk by going

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through and looking at all the risks

that we have to manage, make sure we

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capture those and manage them effectively.

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And also to achieve the benefit.

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That's just effectively what it is.

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Anthony Perl: Yeah, and, and I

think there's a keenness to use ai.

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I mean, I think that's the, that's the

battle that you have here, isn't it?

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And there's a difference between

using AI to produce your systems.

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Using a and using systems to

understand where you might be able

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to bring AI into your business.

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That's a different, a

different slant on things.

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And I think it's an

important one, isn't it?

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Because that's the positivity of AI is

that you can, if you've got the systems

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mapped out, as we've something we've

talked about in a previous episode,

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you map out your systems properly.

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Enables you to understand the gaps.

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Yeah.

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And then understand where AI might be

able to add some value, and That's right.

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AI in a broader sense of automation

and, and other bits of technology.

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John Tonkin: Yeah.

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And that's, that's where AI can

come into its own like AI can, we've

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mapped something, we've got it there.

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We've got three adjacent processes,

configured processes, and he comes

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in and says, you now say, could you

please look at these three processes

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and tell me if there are any gaps?

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The typical risks or the typical

errors we find are these 1, 2, 3,

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4, 5, uh, the outcome must be tested

against this 1, 2, 3, 4, 5, and so on.

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Can you see any issues or potential risks

in the processes as they are mapped at

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the moment that could be overcome, that

we could overcome, you know, manually

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or whatever it might be, and then

you're going to possibly get something

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that would be really useful there?

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You know, AI can fast track

systemization, there's no question of it.

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But it's not going to manage it

to the point where you can hand

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it over and say, here, do that.

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You're still going to have to review it.

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You're still going to have to

make sure that everything you

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wanted to be in there is in there.

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Anthony Perl: Yeah.

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One of the keys is really that when you

are looking at a business is that again,

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the AI is enabled, is a good way of.

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Guiding you to see if there are

things that you've missed, but

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then being thorough yourself in

going through them all and then

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testing them and doing those things.

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Because I think the interesting

thing about I, AI and technology

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in a broader sense, which leads to

change in your business, is when

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is the right time to do it as well?

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Mm-hmm.

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Because it's not just about jumping

on the bandwagon immediately.

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But it's also not wanting to be the last

one to jump on the bandwagon either.

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You've gotta find that sweet spot,

don't you, and work out where

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that's going to come into play in

your business and add real value.

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John Tonkin: Yeah, I think you've

gotta have a reason to do it.

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You, I mean, anyone can wake up and

say, today I'm gonna go and throw all

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my systems out the window and tell AI

to write them for me and do it new.

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You know?

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It wouldn't be a very clever thing.

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Nothing stops us from sort of using AI to

test what we've done to give us feedback.

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It'll give us insights.

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We haven't.

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Come across or haven't decided

for ourselves, but we really

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do have to make sure that we

don't just hand it over to ai.

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We can't hand over anything without

having it chest checked, tested.

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Uh, we've gotta go right back to the

fundamental principles in it to make

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sure that we actually do have a process

that's gonna be robust and going to meet

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our needs and the needs of our clients.

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So to me, it's great to use AI as an

adjunct to doing the systems work.

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But not as a replacement for

anything that somebody's gonna do.

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Anthony Perl: Yeah, I mean, I, and I

think what we've looked at as well is

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that we've talked around, you know, not

using, not relying on AI to write your

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systems, how you bring AI in to do things.

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But there's also, you know, AI in

terms of adding some value in how

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you actually produce things or help

and, and helping you and guiding

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you along the way with your systems.

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I think there's a difference between

press a button, let's hope that AI

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tells us what, how we should do it.

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Versus using some of the technology

to help record systems and to be able

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to, you know, guide you along that

way to even point out as you're going

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through it, you know, maybe there's

some efficiencies that we could grab

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here, because that's one some of the

wonderful things about technology can

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see where you are losing efficiencies.

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I know I spoke to someone recently

where they were looking at, at

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something that just sort of looked at

in a particular manufacturing place.

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How much time was being

spent on toilet breaks.

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Yeah.

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And that it was clearly a case

of people abusing some of that

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so-called toilet break time.

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Yeah.

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To go and take an actual break and

therefore, you know, accumulated over

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a number of people over the week was

suddenly a significant amount of time.

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And being able to use technology to be

able to see that and see where there are

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breaks in your system is a huge advantage.

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John Tonkin: Yeah.

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Yep, it is.

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And you can take those things

too far as one of our leading

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shopping chains discovered.

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But there are so many things where

there's an AI tool or an ai or a tool

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that isn't ai, but which AI can point

to, to tell us how to get benefits

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that we aren't seeing normally.

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And I think there are, you know, it's.

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We've gotta manage the risks in business.

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The whole reason we can be in business

is because we manage the risks more

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effectively than our competitors.

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So if we can have AI help us to understand

what those risks are from its general,

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you know, accumulated knowledge across all

the large language model, if we can have

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it, help us understand what we could do

to streamline or to fine tune our process.

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To make it more effective, then

we can get some value out of it.

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We can get some real value out of it.

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We can get it to draft something

and highlight the areas and

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areas where we need to work

harder on it and so on like that.

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But it isn't necessarily going

to have a structured audit

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relevant to our business in there.

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They're gonna be general risks, they're

gonna be generic benefits, they're

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gonna be generic bits of software it

might re might suggest, and so on.

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The, it's not gonna be asking, what did,

what risks does this manage, what benefits

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does this particular process provide?

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You know, you've, you risk building

a noncompliant system if you only

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rely upon AI helping you in creating

in, or creating it for you, which.

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Anthony Perl: So John, let's wrap

up this discussion on AI because we

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could probably talk for hours about it

'cause there's so much involved in it.

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But I want to bring it back to

the beginning question and ask

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where you sort of see it at the

moment and where you see it going.

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AI for systems, good thing, bad thing.

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What's the view?

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John Tonkin: I think AI for systems

is a fantastic thing and you just

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have to treat it very carefully.

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You've gotta be using it.

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With your eyes wide open, you have to

say, alright, treat it the same way

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as if your 12-year-old child had come

up and said, daddy, I've mapped how

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you do this, how this system works.

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You'd be going through and you're looking

for all the things that it does well.

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You're looking for all the things

that it may not have done well.

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You're testing everything you can see

to make sure that it manages all the

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risks and achieves all the benefits

that you and your team understand.

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But it definitely needs to be.

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It can speed up things.

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It can put a little angle on the

table that you didn't see before.

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You know, it can ask a question that,

wow, that's an interesting thing.

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I never thought of that

very important point though.

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You know, we've gotta have that in there.

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But really, if I were wrapping it

up, I would say, if know, we can

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use AI to systemize, but only to

assist with the systemization.

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You can't use it at this stage.

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I would say definitely not to say,

here's how you run your business.

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You might use it to say, here's what

I should be covering in my business.

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What systems should be included,

but not exactly how to define them,

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how they work for your business.

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There's too much that's unique

to you and your business in your

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country, in your area, your sector,

your industry, whatever else.

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That need to be created by you.

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That's my view at the moment.

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Certainly can't wait till it changes.

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Anthony Perl: Before you go, don't

forget to hit the subscribe button on

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whatever platform you are tuned to.

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Thank you for listening to the

Systems From The Box podcast featuring

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John Tompkin from Brain In A Box.

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Details on how to contact John and

his team are in the show notes.

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Along with other valuable

links you don't want to miss.

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This podcast is produced

by podcast Done for you.

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I'm Anthony Pearl.

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We look forward to your

company on the next episode.

Listen for free

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About the Podcast

Systems from the Box
with John Tonkin from Brain in a Box
For small business owners, this is your ticket to learn from a leader in the systems build space. Every episode has tips and insights to make a real difference to your business, whether it is helping you recognise where you may be encountering issues or focussing on ways to fix them.

For more information on John Tonkin you can reach out to him via braininabox.com.au

About your host

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Anthony Perl

Anthony is an engagement specialist, building a great catalogue of podcasts of his own and helping others get it done for them. Anthony has spent more than 30 years building brands and growing audiences. His experience includes working in the media (2UE, 2GB, Channel Ten, among others) to working in the corporate and not-for-profit sectors, and for the last 13 years as a small business owner with CommTogether. The business covers branding to websites - all things strategic around marketing. Now podcasts have become central to his business, finding a niche in helping people publish their own, making it easy.